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Spice Up Your Marketing with Storytelling

by Tripp Hristopoulos | Nov 22, 2017 | Business Development

One of the ways to impact your marketing is by adding stories. Everyone loves a story, and stories are more memorable compared to almost any marketing copy. Here are a couple of tips on how to use and place stories to share with prospects and customers. What a Story...

How to Protect Yourself from Identity Theft

by Tripp Hristopoulos | Oct 26, 2017 | Business Development, Business Tips

The security breach at Equifax a few months ago left many people thinking once again about identity theft. The best thing is to do everything you can to prevent it from happening to you. Here are a few tips to help you reduce your risk of being a victim of identity...

The Power of Influencer Marketing

by Tripp Hristopoulos | Aug 3, 2017 | Business Development, Business Tips

One of the hottest buzzwords in marketing this year is influencer marketing. Influencer marketing uses key people in thought leadership positions to spread the word about your brand.  These people may be paid or unpaid spokespersons for your brands, products, and...

The Death of the Annual Performance Review

by Tripp Hristopoulos | Apr 27, 2017 | Business Development, Management Tips

If you have employees, you probably also have a process to help them understand how they are doing on their job performance. There’s a new trend in large companies to kill the annual performance review and replace it with continuous, instant feedback as well as a tool...

Five Digital Marketing Trends to Get More Customers

by Tripp Hristopoulos | Apr 13, 2017 | Business Development, Customer Service Tips

Online marketing is a large component of marketing for many small businesses.  There are many aspects to online marketing that you’ll want to consider for your business.  Here are just five for your consideration. Content Marketing Content marketing is huge, and it...

Is There Really a 4-Hour Workweek?

by Tripp Hristopoulos | Nov 23, 2016 | Bookkeeping Tips, Business Development, Time Management Tips

Tim Ferriss made the 4-hour workweek a popular concept in his 2007 book.  But is there such a thing, and more importantly, can business owners like you and me cash in on it?  As the last of the Baby Boomers approach retirement, the topic of working less while making...
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